Last week, the kind folks over at the Three Stripes blessed me with the opportunity to explore their “mi adidas” personalization service and configure my own pair of unique kicks. (My–or should I say mi–handiwork will surface here in the coming weeks.) Previously available only in adidas Sports Performance emporiums ‘cross the pond, the brand consecrated the Oh-Nine by bringing their I.D. initiative worldwide and arranging a one-stop digital shop at miadidas.com. Read More »

So you like Dwight Howard, huh? How does an all-access pass into Superman’s world as he prepares to do damage during the NBA’s All-Star Weekend sound? And I mean, really, the Three Stripes is pulling all of the strings to provide paramount ongoing coverage. DH will constantly update the adidas Basketball YouTube profile and a Twitter account with his latest impressions, perceptions, and emotions regarding all that is holy in the hoops world this ASW. When DH yawns, you’ll catch him at it. Wanna know what Howard had for dinner? adidas has you covered! (Hopefully, they give the big guy time for bathroom breaks!) Hit the “Read More” below to peep Dwight’s antics and my hapless commentary.
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With all of the commercials, competitions and celebrities besieging NBA All-Star Weekend, the actual “Game” is frequently lost in translation. But with implications of year-end home court advantage on the line, players, coaches and rabid fans should anticipate some semblance of organized play and top-flight performance… after the first half, that is. Read More »

My brother’s high school squad switched back to the Three Stripes after a problematic one year tenure with the Swoosh. (In Wisconsin suburbia, adidas rules the roost, so most players were content with the switch.) The battalion of adolescent ballplayers were hit off lovely with two pairs of the adidas TS Pro Model, one in black/white, the other in a compelling white/silver make-up. The latter is distinguished by an iridescent, chrome tonal effect along the midfoot, which looks great on-court. Admittedly, I’m not one for the Philistine influenced, “All-patent, all the time,” look, but the considerate application works well here. The model is finished off by a metallic ankle collar and rounded toe cap. I’m patiently waiting for the team-directed flavors to hit Eastbay—you know I’m down for a white/purple, white/burgundy, or white/forest green!

After a visit with Agent Zero, the boys fly down to Orlando to kick it with Superman himself, Mr. Dwight Howard. DH’s game and pivot pointers starkly contrast from Gil’s treacherous triple moves, but their principles of Brotherhood and hard work are strikingly similar. What do you think of the Souljah Boy dance contest? Ultra fly or ultra wack?