With the basketball footwear category down in sales for consecutive years, shoe companies used the high-visibility opportunity of February’s NBA All-Star Weekend to showcase more traditional colorblocking options and design. Most shoes featured some combination of a red/gold/white or blue/silver/white variety, which is not necessarily a bad thing—peep the adidas TS Pro Model in red/gold—but […]

Boston Celtics second year player Rajon Rondo rocked this pair of ultra-exclusive Reebok ATR Vertical III’s in the Rookie versus Sophomore game during the NBA’s All-Star Weekend festivities. Rumor has it only FIVE pairs were released to the public….
Ayo Reebok, can a brother get a late pass? These joints are bananas!

The Reebok ATR Vertical III is a statement. I’m not going to argue whether this shoe is ugly, wack, or hot (though I think it is the latter), because certainly, everyone has their opinions. But it appears as if the dedicated crew over in Canton is really bringing Reebok in a completely new direction. […]