Taking cues from the highly successful Reebok ATR Vertical III, the Above The Rim Elite features a full-length ventilation plate, a reninforced heel counter, and heavy duty lace slots–all perfect for cooking your opponent on those hot summer days on the asphalt. Expect them to be available at Footlocker and Eastbay early in the summer!
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‘08 Beijing Olympics Exclusive for Yao–I hear they’ll be releasing to the public in limited quantities!
Yao Ming, Allen Iverson, Baron Davis along with a host of other Reebok players will start the 2008-2009 NBA campaign in the Omni Hexride, which of course features the company’s newest cushioning interface, Hexride.

A.I’s “Away” colorway in black/nugget yellow/powder blue
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Not only is the Question probably Reebok’s most iconic shoe ever, it retains a cult following, eleven years after it’s initial release. People love the shoe for many reasons, whether it be for the Hexalite cushioning or the time A.I. cracked MJ while wearing them. Either way, the Question has seen it’s fair share of […]

This absolutely hilarious short film was directed by Emmanuelle Chriqui….
I have no thoughts as to how Reebok “ideated” this joint, but if you’re a fan of B. Diddy, or roller skating, and especially a combination of the two, this video is well worth 3:16 of your life. Companies need to explore this side of athletes […]

NEW ORLEANS –
The city was all abuzz about Howard and one of the greatest dunk finals in recent memory. With the theatrics of Howard and Green last year in Las Vegas, the dunk contest appears to be coming around, but for the most part, I’ve felt, like many other fans, that the competition is […]

Crafted by dynamic designer Drew Winfield, the Answer 11 is a compelling shoe with an interesting backstory (I’ll address that in a forthcoming review). Essentially, Winfield captured I3’s diverse personality and added in a bit of Horoscopical flavor. Anyways, I wasn’t too keen on the previously released colorways of the 11, but it appears Reebok […]

The Reebok ATR Vertical III is a statement. I’m not going to argue whether this shoe is ugly, wack, or hot (though I think it is the latter), because certainly, everyone has their opinions. But it appears as if the dedicated crew over in Canton is really bringing Reebok in a completely new direction. […]