David Stern’s vision for the NBA becoming an international staple has led to the creation of Ene•bé•a, a Spanish-language website of nba.com that informs Latinos about the league in depth with interviews, scores, and stats. For the past few years, the NBA has reached out to the Spanish speaking community by providing broadcasts in their language. The NBA’s Noche Latina acknowledges NBA fans and players of Hispanic origin, providing them with translations of jerseys from teams such as the Los Angeles Lakers and San Antonio Spurs. This year the NBA has stepped up, attempting to create an Ene•bé•a television and internet campaign that will inform Latinos about current events happening in the NBA. Hopefully this is the beginning of a campaign that unites Spanish and English speaking fans and players across the globe.

To learn more about NBA Spanish initiatives, check out  Ene•bé•a. MediaPost also has a wonderful article about the Ene•bé•a.