TAG: Elevate MW5

Elevate MW5 photo by Raf Roy

It’s 8 o’clock on the Thursday night before Halloween in midtown Manhattan. My older brother Rell is with me to hit the re-launch party for the sneaker brand, ATR (Above the Rim). As we make our way up and down 68th street, a man dressed in a Johnny Cash-esque all black suit stops me and asks, “hey, are you looking for the ATR party?”

“Yeah, is this the place?” Read More »