Aliso Viejo, California – Basketball brand AND1 has restructured its operating ambitions for the summer, delaying its Mixtape Tour to combine with not-for-profit organization, Project WE. The charitable guild was recently spawned to create opportunities for foster children through music, art, education, and sports.
Financial backing from AND1 has proved critical in giving WE the opportunity to mature rapidly and facilitate events for the nation’s needy children. Jeff Penix, Project WE’s cofounder explains, “AND1’s dynamic support for Project WE has served as an essential lifeline in helping launch the organization during an economic recession. Having such a well established sporting goods company on board gives us strong credibility and really adds to the experience for the children we work with.” Read More »
