I must say the MVP Puppets campaign has been one of the longest promotional stints Nike has employed in a long time. Its success equates to Penny Hardaway and his Lil Penny series in my opinion. Although the concept of 2 star players competing against each other is stolen from Converse, Nike added its signature marionette theme reaching out to every age range unlike Magic and the Hick from French Lick. I can only imagine what is next to come.
Archive for the 'Sneakers' Category
PUPPETS GONE WILD Commercial, Converse, Nike, Sneakers, The Latest, Video, nba / Feb 10, 2010 / 2:01 am
As the official outfitter of the NBA, adidas is responsible for putting the League’s finest into the freshest kicks for the 59th Annual All-Star Game this weekend in Dallas. The Stripes will debut special versions of their Supernatural Commander and Creator kicks that will be worn by Derrick Rose, Kevin Garnett, Tim Duncan, and Dwight Howard.
Both designs are available now at shopadidas and Eastbay. Visit back for more on adidas All-Star Weekend and the TS Supernatural line later this week. Tech specs courtesy of adidas’ Paul Jackiewicz come in after the jump! Read More »
HELP SUPPORT SAMARITAN’S FEET Around The World:, Articles, Charity, Community, News, Sneakers, The Latest, Video / Jan 13, 2010 / 4:15 am
IUPUI coach Ron Hunter and 3,000 other basketball coaches are volunteering in a movement to help children in impoverished areas receive shoes. By simply coaching barefooted, they are helping promote Samaritan’s Feet, a charity that donates shoes worldwide to impoverished youths.
One can help by texting the word “SHOES” to 85944 and a $5 donation will provide a pair of new shoes to a child in need. Also, you can donate $1, $3, or $5 at any of the 700 FinishLine Stores until April 1. For more information about Samaritan’s Feet, please view the posted video above or visit www.samaritansfeet.org
KEEP IT ON THE LO: NIKE ZOOM KOBE V Apparel, Articles, Nike, Sneakers, The Latest / Dec 29, 2009 / 1:28 pm
Kobe Bryant would not fit in the high top Nike Basketball generation in the late 80’s and early 90’s if he walked in any court with the Nike Zoom Kobe V. Today Kobe is considered a genius for creating one of the lowest cut basketball shoes to date. It seems as though low cut basketball shoes make no sense to the average consumer because you have to buy braces and aftermarket accessories for protection, a problem easily resolved by purchasing a higher shoe. Kobe thought outside of the box, a trait that Nike has held for years. Soccer players wear low cut shoes and are in danger to sprain their ankle constantly, yet they are just fine. Kobe looked at another sport he loved and applied aspects to his signature shoe that would be a success on the hardwood. He wanted a light, comfortable shoe; I’m all for it, I don’t want my shoes to feel like two bricks if I’m running on a court for hours. Playing in a 10.6-ounce shoe that utilizes Nike’s cutting edge technology and materials is a treat to your body. It is the lightest basketball shoe to date. Kobe introduced Nike to a new market: the low top consumer. Hypermaxes and Hyperize’s already dominate the market in high/mid cut shoes, yet Kobe helped Nike lock up the market all around. The man is thinking like an engineer and marketing guru. Add Flywire into that equation and it seem like Kobe engineers bridges. Eat your heart out Billy Hoyle.
Kobe Bryant and LeBron James had an epic matchup on Christmas Day. Although King James reigned supreme, consumers who were Kobe and LeBron fans all won in the end. The “Christmas” Nike LeBron VII and the “Chaos” Nike Kobe V are now available to the public. Tell BOUNCE what you think about these new releases.
PICK YOUR POISON: JORDAN XII OR REEBOK QUESTION? Apparel, Articles, Clothing, Jordan, Jordan Brand, Nike, Reebok, Sneakers, The Latest, feature / Dec 15, 2009 / 5:27 am
December is the month that many sneakerheads adore. It means one thing: coveted Retro sneaker releases. It happens every time, Jordan Brand and others re-release classics so that Santa can make many ball players and sneaker aficionados happy. I personally love the idea of Retros; I can save my OG’s and not worry about air bubbles busting, leather peeling, or viewing yellowed soles with sloppy glue marks from prehistoric sneaker technology. With all the new releases in 2009, a quarter of the NBA and professional players still wears Retros, showcasing their popularity on and off the court.
On December 19th, Jordan Brand is re-releasing the Jordan XII in the white/varsity red colorway. Reebok this month also re-released The Question in its original white/red colorway. Anybody remember? I’ll give you a hint: Lower East Scribe posted a picture of this epic match-up a few days ago. Ah yes, these two sneakers highlight one of the most pivotal match-ups between Jordan and the young whippersnapper A.I. The question I ask today is simple: What would you buy?
Show some love to Lower East Scribe and his recent article. You can view it HERE.
ALLEN IVERSON: LOVE HIM OR LEAVE HIM ALONE Apparel, Articles, Clothing, Reebok, Sneakers, The Latest, feature, legends, nba / Dec 7, 2009 / 7:46 pm
It’s personally fitting to me that Allen Iverson’s first shoe is called the Question, because ever since he’s been in the league I’ve had to ask myself one: do I love him or do I hate him?
Last week, I was walking to the train, knocking Lil’ Wayne’s Tha Mobb on my iPod and asking myself what makes me love A.I.? Before I could finish my thoughts, Weezy’s lyrics gave me the answer I was searching for.
“Hold court with the apes/I’m a gorilla but lighter/got the, eye of the tiger/the heart of a fighter…” Read More »