Archive for the 'Sneakers' Category

A few weeks ago, Reebok and Swizz Beats revealed the new Kamikaze’s with a limited edition drop. Don’t worry, if you weren’t one of the lucky few (84 to be exact) to catch the limited edition joints, you can cop the new colorways this Friday. Read More »

Swizz Beatz recently became the creative director for Reebok Classic and his first order of business is this ill version of the Reebok Kamikaze. This limited edition colorway (only 84 are pairs were made and each box is numbered) drops this Friday, May 13 for a reatil price of $100. Read More »

Elevate MW5 photo by Raf Roy

It’s 8 o’clock on the Thursday night before Halloween in midtown Manhattan. My older brother Rell is with me to hit the re-launch party for the sneaker brand, ATR (Above the Rim). As we make our way up and down 68th street, a man dressed in a Johnny Cash-esque all black suit stops me and asks, “hey, are you looking for the ATR party?”

“Yeah, is this the place?” Read More »

Photo by Rafael Roy

As an LES resident, I take tons of trips through SoHo and the first thing I notice whenever I’m there? The giant billboard with Zoe Saldana, for Calvin Klein. But once my tongue rolls back into my head and my transformation back to Lower East Scribe from the wolf in those Droopy Dog Cartoons finishes, the second thing I peep is the giant Adidas store front. Whenever I look in the window, there’s something different. One week it’s women’s hoops apparel, then it’s distance running, then it’s cross training. The one constant with them is change.

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New Melo’s/Melo Nation Tee/Melo jacket/pants

Jordan kicks off the new fashion year with an introduction all gear and sneakers heads will fiend for. The coordination is tight and the color schemes are relevant. The New Melo 7’s are creamy and the Air Jordan 1 Anodized that follow are serious. As always, September into December is the time when gear is on the minds of the young baller, and the new styles display a strong boot, hoodie and the bubble jacket game that has Jordan Brand looking real strong off and on the court. Read More »

Clip Of The Day: “Buttershoes” Sneakers / Aug 25, 2010 / 4:26 pm

If you haven’t already noticed, Foot Locker has created a series of videos that really bring to life the sneaker obsession that we all feel everyday. From “The Educators” featuring Rajon Rondo and Amar’e Stoudemire to the provocative “Art Class” short, all the videos are part of their Fall advertising campaign aptly titled “It’s A Sneaker Thing.” But of all the ads, it seems that people have been feeling this one the most. Everything but her shoes…


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The world basketball festival (Aug 12-15) is less than a month away. Player appearances, retail pop-up shops and actual on-court action in unprecedented places (Namely Times Square) is on the way, but before all that action attacks Manhattan, the people at Nike, Converse and Brand Jordan wanted to give a everyone a chance to see how all aspects of the game started, how we got here and where the future will take us.

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The one-man Fury traveling team, Darren “DJ” Jiang of Battlegrounds fame and now part of the Nike team, came back to NY on Tuesday to help oversee the opening of Nike’s new space in Harlem. When not acting as Lebron and Kobe’s personal translator in China, DJ drops in from time to time and gets a game in with us. And, he ALWAYS has on the latest from Nike

Unfortunately, I’m no sneakerhead by any stretch and shame on me, I’m an embarrassment to Bob especially. I didn’t even get good shots of the kicks. In the game, DJ wore a pair of new, Carolina Blue pre-release Nike Hyperfuse, the latest incarnation of the Hypderdunk line, set to launch at the World Basketball Festival in August. Read More »