The weather may have been brick outside but inside the brand new Converse NYC Soho Flagship Store, it was woolly. The Opening Night Launch Party was warmly packed from the Chuck T. All-Star wall display to the customizable shoe chop shop in the back. As you make your way throughout the store, you’ll discover all the unique Converse Collection’s, especially the NYC custom shirts and shoes. The invited guests mixed it up over some classic, feel good tunes laced all evening by Q-Tip and Albert Hammond Jr from the Strokes Read More »
The world basketball festival (Aug 12-15) is less than a month away. Player appearances, retail pop-up shops and actual on-court action in unprecedented places (Namely Times Square) is on the way, but before all that action attacks Manhattan, the people at Nike, Converse and Brand Jordan wanted to give a everyone a chance to see how all aspects of the game started, how we got here and where the future will take us.
Converse held a number of events in Atlanta last weekend in conjunction with their annual Band of Ballers 3-on-3 basketball tournament.
The highlight of many surprises took place when Jim Jones and Cam’ron reunited on the court. Cam’ suited with the Jones Family basketball team which swept the tournament for the second straight year. Jermaine Dupri’s team, So So Def fell to the Jones Family early in the tournament.
Other highlights from the weekend included a trip to the Georgia Tech Campus Rec Center which plays host to one of many Converse Open Gym programs. Converse Open Gym provides youth with exceptional facilities to learn and play organized basketball at no cost. Sessions are held in Atlanta, Philly, and Chicago and available to kids aged 12-18.
We were also treated to a detailed viewing of the Converse Lifestyle line for Fall, 2010 which included an embargo on photography and the two OG colorways of the ‘Grandmama’ Larry Johnson Aero Jets.
A party at Dallas Austin’s house to watch Mayweather smoke Mosley capped off the amazing weekend.
Great thanks to Kathleen at TeamWorks Media for extending the invitation and privilege to attend the events. Hope to do it again next year, in Chicago.
Peep the photos (via PrimePhocus Photography) and video recap… Read More »
Too many times, it feels like the people and the brands in charge of guiding the path of basketball and basketball gear seem to do so without ever talking to and taking cues from the sources that matter most – actual basketball players and fans. Converse is working hard to change that and they want you, our readers, to help.
The brand has launched an initiative called “Conversations,” an online community where Converse can have conversations with basketball consumers (even if they don’t play ball in Converse kicks) about their inspirations and preferences about all things hoop and basketball culture. So how does it work and what can you get out of it by joining? Read More »
If you’re 12 to 18 years of age head over and get a free run at Girard College this Saturday. The address is 2101 South College Ave, Philadelphia, PA 19121. For more information go to the Converse Open Gym Website to register.
I must say the MVP Puppets campaign has been one of the longest promotional stints Nike has employed in a long time. Its success equates to Penny Hardaway and his Lil Penny series in my opinion. Although the concept of 2 star players competing against each other is stolen from Converse, Nike added its signature marionette theme reaching out to every age range unlike Magic and the Hick from French Lick. I can only imagine what is next to come.
Converse recently unveiled an exhibit highlighting Rick Telander’s critically acclaimed book Heaven Is A Playground. The exhibit ends January 31, 2010 so don’t miss it! (A reminder, the exhibit is closed Christmas Eve through New Year’s Day.) For more information, contact Stanley Lumax at firstname.lastname@example.org . Click Read More to see the attached flyer.