POINT 3 Basketball is a new basketball-only apparel company. Starting June 1st, basketball players in NYC and PHILLY will have the first chance to purchase POINT 3 at Modell’s Sporting Goods. The launch of POINT 3 will be supported locally through coupon distribution at basketball events around store locations, offering customers a free POINT 3 gift with purchase.
Michael Luscher quotes, “Ball players think of equipment as sneakers, so basketball companies have focused there innovation ankles down. POINT 3 is about innovation ankle up and getting ball players to think about what they wear on there body when they play.”
POINT 3 will be available at the following Modell’s Sporting Goods locations:
• Harlem – 300 West 125th Street, New York, NY 10027
• Bronx – 31 East Fordham Road, Bronx, NY 10468
• Brooklyn – 89-59 Bay Parkway, Brooklyn, NY 11214
• Downtown Philadelphia (The Gallery) – 934 Market Street, Philadelphia, PA 19107
• Northeast Philadelphia – 2329 Cottman Avenue, Philadelphia, PA 19149
