Over the summer, many were convinced that Steph had finally gone off the deep end, thanks to his internet contributions via Starbury TV. Whether he was eating vaseline, dancing around the crib shirtless or hilariously repeating to his driver,” Don’t worry about it! It ain’t nothin’ but the Devil!” after getting into a car accident, the talk of Steph in recent months has centered more around his mental stability than hoops skills.
Now the next chapter in the Starbury saga begins. On January 27th, he’s expected to suit up for the Shanxi Zhongyu franchise in the Chinese Basketball Association. The pay cut is rather substantial. After earning close to $22 million last year, Steph will now be earning $25,000 per month. (That’s not too bad, at least by my standards as a struggling writer)
But don’t laugh at his supposed free fall. Playing in the Far East opens the door for Steph to expose his Starbury footwear and apparel line in the tremendous Chinese commerce market. The profit potential of gaining a foothold in that lucrative setting could prove to be one of the shrewdest maneuverings in recent sports business.
On Shanxi’s Web site, Steph insisted that the language barrier will not present a problem.
“I’ll communicate with the fans through my basketball,” he said. “I think this will be a unique experience. To go overseas to play ball, to live, for me it’s a challenge.”
While many wish he’d simply go away at this point, I’m still rooting for the guy. Yo Steph, good luck. And here’s hoping that somebody is out there with cameras rolling, documenting the whole experience. I can promise that, given Steph’s unique outlook and personality, it’s sure to be entertaining.
And in case you forgot and want to clown my man, did you ever put in in like this?
Or like this?